Patient Portals Dead? [Future Healthcare Today]
Michele Perry Discusses Patient Portals
Relatient’s new CEO Michele Perry has some criticisms for an over reliance on patient portals but says she doesn’t think they are dead yet in this article from Future Healthcare Today.
“It’s not enough anymore to make patient information accessible on the web or in an app — industry averages show only 30% patient adoption. Instead practice managers need to think about how to engage their entire population proactively using patient-centered engagement. It’s all about simplicity and sophistication,” she quipped.
“Portals are still valuable, but more important is simple communication. Sometimes patients need to be pointed to their portal and other times they just need a text that their labs are normal or it’s time to schedule another appointment or easily pay their bill via their mobile device.”
Patient Portal and Relatient Sitting in a Tree…
Relatient doesn’t compete with patient portals, in fact, we partner with portal companies and EHR companies that provide portals. Portals can be the most effective way to give patient’s access to their medical history and keep it secure. However, patient portals are limited in their ability to do patient outreach. Once a patient has registered on a portal they can often be sent email notifications but the problem with using only portals for patient communication and engagement is that not every patient wants or uses a portal. This is were a complementary patient communication solution can help.
Relatient can text, email, or call every patient with a phone number or email — regardless of if they’ve used a portal before. Sometimes the information they need can be delivered right over text or email, but other times we need to point patient to register or sign into their portal.
A simple text or email campaign with Relatient can help drive portal adoption. When a patient need to check their provider portal Relatient can send a text message to them with a link to access it where ever they are.
I complete patient communication strategy involves both portals and a patient communication service.