Digital Health Campaigns—The Easiest Way to Improve Your MIPS Score

Article, Quality Payment Programs, Webinar

Quality programs like MIPS and the Patient-Centered Medical Home are driving a greater need for practices to stay engaged with their patients in-between visits as patient compliance and strong chronic disease management play a key role in these programs. Patient portals, a technology that came into existence with Meaningful Use, offer all the capabilities for communicating with patients and keeping their care up-to-date.

Except patients don’t use them.

The truth of the matter is that getting patients to adopt our technology is a tall order. While portals have a lot of value to offer patients, humans aren’t great at adopting someone else’s technology. And that’s exactly what portals are—technology designed for patients to use but not with their habits or preferences in mind.

This creates a gap between the patients we want to care for and the healthy behaviors we want them to adopt. There is a better way.

Closing Gaps in Care with Digital Health Campaigns

Let’s break it down, a MIPS score is a composite of four categories. The Quality section represents the largest of the four sections at 60% in the initial year of reporting. Of 275 quality measures, your practice must choose at least six to report. Meeting many of these measures will depend both on patient compliance and the ability to report compliance.

For example, the MIPS measure for breast cancer screening requires a practice to report the percent of women 50-74 years of age that had a mammogram to screen for breast cancer. Without the ability to identify patients who meet these criteria and schedule them for their mammograms, compliance may not be high enough to make reporting this metric helpful to a practice’s MIPS score. This is why most practices wish their portal adoption was higher so they could use it to drive patient compliance with things like preventative care, screenings, blood tests, vaccines, and more.

Since portal adoption is hard to achieve, administrators often have to resort to phone calls, postcards, and manual emails to communicate with patients, all of which require time and precious staff resources. While we applaud the tireless efforts practices have put into driving portal adoption, it’s too much. You have enough to do already.

Automated digital health campaigns are more effective and require less work to drive the healthy behaviors you want for your patients. Those same behaviors can help you attain a higher MIPS score–two birds, one stone.

Using text and email delivery, a digital health campaign uses data from your EHR to notify patients when they are due for preventative or follow-up care and then directs them back to you for scheduling. With the ability to run multiple campaigns simultaneously, you’ll not only improve the factors that impact your MIPS score but you’ll fill slots in the schedule and increase revenue as well.

Still, if what you truly need is for patients to access their portal accounts, you can use a health campaign to drive them there as well.

Curious about what digital health campaigns can do for your practice? Watch our webinar, Easy Wins, Happy Patients. Quick Digital Health Campaigns

Learn more about using Digital Health Campaigns. Watch our webinar now.