Patient-Centered Approach to Engagement
Patient-centered engagement is about understanding patient needs, desires, and behaviors and bending technology to meet them.
Align with a patient’s existing habits.
Communication is intuitive when it’s someone you know well. Catching up via Facetime and phone calls with your family. Making plans over texts with friends. Emailing updates with your work colleagues.
No matter who it is, you have the best luck engaging people in your circle when you use the method most natural to them. Any deviation from how you usually communicate with each other in those situations makes a response much less likely.
Even still, many organizations opt to build their own website portals and apps to try to engage their customers, instead of starting where the people they want to reach already are.
A patient-centered approach starts with the question: “What if we engaged patients like family and friends? What if we came to them?”
- Text (sms) 98%
- eMail 20%
- Voice Mail 20%
- Provider Portals 5%
- Provider Apps 2%
Improve your patient enagement, outcomes and revenue.
– Webinar –
Modernizing Patient Engagement
An Introduction to Patient-Centered Engagement
Traditional patient engagement has not lived up to its promise. Only 34% of patients today use a portal, and less than 5% log in twice.
The dos and don’ts of patient-centered engagement.
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